I’ve started seeing more and more sites every day using AMP pages.
If you don’t know what AMP is, it means Accelerated Mobile Pages Project which is an open source initiative that aims to provide mobile optimized content that can load instantly everywhere.
Automattic supports AMP on WordPress.com already from some time now and they also released a free plugin for self-hosted WordPress sites.
It creates automatically the AMP version of your posts, but it does not offer any way to customize the look of that page, unless you are a developer and have some knowledge of PHP, HTML and CSS.
That means that AMP pages on your site will probably not match your theme’s style. I’m using Storefront on my blog, but my AMP pages had a completely different style. So I wrote an extensions for their plugin to match the style of my AMP articles to the theme.
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