For the past years, this blog has been my home on the internet.It’s where I wrote about WordPress, WooCommerce, and the work I was doing around them. That phase has been important for me. It helped me think in public, share what I was learning, and meet many of you who read, commented, or replied…
Leadership, web, programming. Short essays and hands-on guides, focused on results, not hype.
Hi, I’m Nico.
I’m a Support Lead at Automattic, helping people and teams get the most out of WordPress.com.
I’ve spent years at the intersection of technology, communication, and leadership, learning how clear systems and good writing make teams and products stronger.
Here on my blog, I write about leadership, the web, and programming. Short essays and hands-on guides focused on results, not hype. I like sharing what I’ve learned from real work: leading teams, building with WordPress, and creating systems that actually scale.
When I’m not deep in a support dashboard or writing a new post, you’ll probably find me spending time with my wife and two cats, running D&D adventures, or playing videogames. I also like cooking and building small fun sites, like carbonara.rocks and medievil.org.
Whether it’s WordPress, leadership, or the next great quest, I’m always up for a good conversation.