Nicola Mustone

Support Lead @ Automattic


Leadership, web, programming. Short essays and hands-on guides, focused on results, not hype.


Blogging

Lessons from a decade of blogging on WordPress and staying consistent.

  • For the past years, this blog has been my home on the internet.
    It’s where I wrote about WordPress, WooCommerce, and the work I was doing around them.

    That phase has been important for me. It helped me think in public, share what I was learning, and meet many of you who read, commented, or replied to my emails.

    But today, this space no longer reflects where I am in my life and work.
    So it’s time to close this chapter and move to a new one.

    Why I’m Moving On

    When I started this blog, my work and interests were centered on WordPress and WooCommerce.
    Most of my days were spent building, maintaining, and thinking about that ecosystem.

    Over time, my focus changed. I found myself more interested in:

    • How people work together and lead each other
    • How we build and maintain web technologies over the long term
    • How programming shapes our thinking and the products we create

    I still care about WordPress and WooCommerce, and they might show up in my writing from time to time. But I no longer want them to define the frame.

    nicolamustone.blog feels like a snapshot of a previous version of me.
    Keeping it as my main writing space has started to feel like wearing clothes that no longer fit.

    BUT. Honestly is my new home for writing and my newsletter.

    What Is BUT. Honestly?

    It exists for a simple reason: I wanted one place that reflects my current work, questions, and experiments without being tied to a single tool, framework, job title, or my name.

    On BUT. Honestly I write about:

    The goal is not to chase trends or hot takes. The goal is to write essays that are useful, clear, and grounded in real experience.

    Some of these essays are technical. Others are about decision-making, communication, or how to navigate complexity at work. All of them are written for humans first.

    If that sounds interesting, you can read the existing essays and subscribe at buthonestly.io.

    What Happens to This Blog

    I’m not deleting anything.

    This blog will stay online as an archive.
    Some of the articles will remain here, especially the ones that belong to this specific season of my work. Others have been moved over to my new home at BUT. Honestly.

    So if you find this site through an old link or a search result, you can still read what I wrote here. In some cases, you’ll see that the same article now lives on BUT. Honestly instead. That is intentional: I want my current work to have a single, clearer home.

    What Happens to the Newsletter

    If you subscribed to my newsletter through nicolamustone.blog, I will move your subscription over to BUT. Honestly as well.

    I’m assuming this is reasonable because the topics are similar and many of you signed up to follow my writing, not just a specific domain name. Still, you remain fully in control.

    When you receive the next email from me, it will come from BUT. Honestly. If that no longer feels relevant to you, you can unsubscribe with one click using the link at the bottom of the email.

    No hard feelings if you do.

    A Small Thank You

    If you’ve read even one article on this blog, thank you.
    If you’ve been here for years, an even bigger thank you.

    Writing on nicolamustone.blog has shaped how I think and how I work.
    Now I want to take what I’ve learned and build something more aligned with where I am today.

    I’m closing this blog, but I’m not disappearing.
    I’m just continuing the conversation in a place that feels more honest to who I am now.

    If you want to keep following along, I’ll see you at BUT. Honestly.


  • Just a year ago, the digital landscape witnessed a seismic shift with the launch of ChatGPT.

    This groundbreaking AI quickly became the fastest-growing app in history, a testament to its transformative potential.

    Among its many feats, the way ChatGPT and AI in general have reshaped the WordPress world stands out, a change I’ve personally experienced and embraced in my professional journey.

    Read more →

  • Should we trust our instincts and go for the most visually appealing options? It’s tempting to judge solely based on a sleek design and an enticing feature list.

    As a seasoned WordPress and WooCommerce professional, I understand the importance of making smart WordPress choices, especially at the crossroads of selecting plugins and themes.

    In this article, I delve into why combining instincts with a more analytical approach is crucial for smart WordPress choices, whether for your blog or business.

    Read more →

  • Navigating the world of email newsletters for my WordPress blog, I recently made a significant shift: choosing Jetpack Newsletter over MailChimp. This decision came after realizing the need for a more integrated, straightforward approach to managing my email communications.

    Read more →

  • Self-hosting gave me control. WordPress.com gave me peace of mind — and I didn’t lose any of the flexibility I cared about.

    For years, my site lived happily on SiteGround. I managed the SSLs, the CDN, the updates — all the knobs and switches that come with running your own WordPress installation. It worked, but it also pulled focus away from what I actually wanted to do: write.

    At some point, I realized that maintaining my own infrastructure was solving a problem I didn’t have anymore. I wanted a space that just worked — one login, one dashboard, zero maintenance. That’s when I moved everything to WordPress.com.

    It wasn’t a professional decision because I work at Automattic. It was a personal one, shaped by the same instinct I wrote about in Do You Trust Your Instincts? Making Smart WordPress Choices. Sometimes, the best move is simply choosing ease over control.

    Read more →