Nicola Mustone

Happiness Lead @ Automattic



Why I Switched to Jetpack Newsletter for My WordPress Blog

man sitting reading newspaper

Navigating the world of email newsletters for my WordPress blog, I recently made a significant shift: choosing Jetpack Newsletter over MailChimp. This decision came after realizing the need for a more integrated, straightforward approach to managing my email communications.

A Seamless Experience

Initially, when I explored options like MailChimp, I found the process of setting up and sending emails more complex than expected. With a growing list of subscribers but no actual emails sent through MailChimp, it was clear I needed a simpler solution. That’s where Jetpack Newsletter truly stood out.

The integration of Jetpack Newsletter with WordPress simplifies the entire process, especially on WordPress.com blogs such as this one. Unlike the separate, often cumbersome management required by MailChimp, Jetpack Newsletter automates and streamlines everything within my WordPress dashboard. This ease of use is a game-changer, allowing me to focus more on content creation than on email logistics.

The Advantages of Using Jetpack Newsletter for WordPress Blogs

Jetpack Newsletter is not just about ease of use; it’s also about being cost-effective and secure. It offers a budget-friendly way to manage subscriber lists included in the free plan, a critical factor for a free blog like mine. Moreover, Jetpack Newsletter’s adherence to WordPress’s high standards of data privacy and security gives me peace of mind for both my data and my subscribers’.

Transitioning Subscribers to Jetpack Newsletter

For those who joined my subscriber list during the MailChimp era and were still subscribed as of today, there’s nothing for you to do. I’ve already transitioned your email from MailChimp via the Jetpack CSV Import (quick and easy). This means uninterrupted, yet more streamlined, updates from my blog directly to your inbox.

The Add Subscribers feature in Jetpack Newsletter shows three empty boxes for email addresses. Below that, there is a link to upload a CSV file.
Import subscribers in Jetpack Newsletter either manually or via CSV.

Easy Unsubscription Process

While I hope you stay to enjoy the insights from my blog, unsubscribing from this blog is hassle-free. Just a few clicks at the bottom of any newsletter email, and you can Unsubscribe as per your preference. Alternatively, if you have a WordPress.com account, you can unsubscribe from the Subscriptions page.

When Might MailChimp Be a Better Fit?

While Jetpack Newsletter aligns perfectly with my needs, there are scenarios where MailChimp shines:

  • Large-Scale Campaigns: Ideal for businesses or bloggers with complex email strategies, offering advanced features like A/B testing and detailed analytics.
  • High Customization Needs: Excellent for creating visually rich, branded email templates.
  • Diverse Integrations: Suitable for those who need to integrate their email service with a variety of other marketing tools and services.
  • Interactive Content: Great for engaging audiences with surveys, event invitations, and more interactive forms of communication.

Let’s Finally Connect!

I’m excited about this new phase for my blog and would love to hear your thoughts. Feel free to share your experiences or feedback in the comments.

And to all the subscribers to which I did not send an update since 2020 from MailChimp, welcome back, I hope you enjoy once more my blog and articles!

If you want to try Jetpack Newsletter for your own site, you can start for free here!

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2 responses to “Why I Switched to Jetpack Newsletter for My WordPress Blog”

  1. Ew, you had mailchimp? Why not substack?

    1. Honestly, I never heard of Substack before your comment 😀 I’ll check it out, thanks!

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About The Author

Hi, I’m Nico! Support Lead at Automattic, championing WordPress.com & WooCommerce. Off-duty, I’m at Elemental Beacon, leading epic D&D adventures. Let’s connect, whether it’s about WordPress or a quest!

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