Nicola Mustone

Support Lead @ Automattic


Leadership, web, programming. Short essays and hands-on guides, focused on results, not hype.


PHP

Short PHP snippets and examples that make development easier.

  • In today’s eCommerce world, creating a more relevant shopping experience for each customer is essential.

    If you have a WooCommerce store, especially one with many products, achieving this can be challenging. The simple related products in WooCommerce often fall short. They can display items that aren’t quite similar to what the customer is visiting.

    This is because WooCommerce offers product recommendations based only on the same categories and tags as the displayed product.

    However, a better approach can be to use product attributes to filter related products. This strategy not only makes your products more appealing. It also aligns seamlessly with your customers’ interests, creating a more satisfying shopping experience.

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  • Running an e-commerce store can be challenging, especially when dealing with international sales and tax regulations.

    One particular difficult and time-consuming task that merchants from the European Union have is to validate VAT numbers provided by customers.

    To ensure compliance and smooth operations, WooCommerce store owners can implement an automatic EU VAT number validation using the VIES system to validate VAT on checkout. Let’s delve into a straightforward approach to integrating this into your WooCommerce setup.

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  • In the intricate world of e-commerce, product identification is a crucial aspect of ensuring that your items are easily discoverable and comparable across the vast online marketplace.

    For many WooCommerce store owners, providing a Global Trade Item Number (GTIN) is an essential part of this process, particularly when integrating with Google Merchant.

    However, not every product comes with or requires a GTIN. For those unique cases, there’s a streamlined solution that can help maintain compliance without unnecessary complications.

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  • In WooCommerce, the admin order page is your command center. It’s where you glean insights at a glance and manage the heart of your e-commerce operations.

    But could it offer more? What if you could augment it with additional product details and direct links to the products themselves?

    In this article, I’ll walk you through a WooCommerce snippet that does precisely that, adding a layer of convenience and efficiency to your workflow.

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  • WooCommerce provides immense flexibility for personalization. One common customization is how to change the Add to Cart text to make it resonate more with their brand or target audience.

    If you’ve ever wondered how to modify this text everywhere in your store, you’re in the right place. A small change like this can improve the shopping experience for the customer and increase sales.

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