Nicola Mustone

WooCommerce, the powerhouse of e-commerce on WordPress, provides immense flexibility for customization. One common customization is how to change the Add to Cart text in WooCommerce to make it resonate more with their brand or target audience. We’ve talked about changing the Add to Cart text on single product pages conditionally before, but if you’ve ever wondered how to modify this text everywhere in your store, you’re in the right place.

Understanding the Importance of Customization

Before we delve into the “how”, let’s discuss the “why”. Customizing elements like button text can seem trivial. However, in the realm of e-commerce, even such details can influence customer behavior. Tailoring the “Add to Cart” text can align more closely with your brand voice, potentially improving user engagement and conversions. In essence, this is a subtle yet impactful facet of WooCommerce customization.

Change the Add to Cart Text

Before implementing any code changes, always ensure your site is backed up. This will help you restore things in case of unforeseen errors. I recommend using Jetpack Backup for real-time backups and one-click restores.

If you’re looking to change the Add to Cart text in WooCommerce to “Buy Now”, “Add to Basket”, or any other variation, the process is straightforward. Thanks to the flexible nature of WooCommerce and WordPress, a simple code snippet can achieve this.

To modify the “Add to Cart” text across your WooCommerce store, you can add the following code to your theme’s functions.php file:

These three snippets hook into WooCommerce’s default functions for the “Add to Cart” button and replace the text as specified.

The Magic Behind the Snippet

At a glance, the code above might seem mystifying, especially if you’re new to WooCommerce button text alterations. However, it’s simpler than it looks. The filters woocommerce_product_single_add_to_cart_text and woocommerce_product_add_to_cart_text target the button text for single product pages and product archives, respectively. The filter wc_add_to_cart_message_html targets instead the “added to cart” message and the “view cart” link that appear after adding a product to the cart. By applying our custom function, we override the default text with our preferred choice.

Wrapping Up

Tweaking the minutiae of your WooCommerce store, such as the “Add to Cart” button text, can offer a more personalized experience for your customers. It’s all part of the broader picture of WooCommerce customization, allowing you to make your online store truly your own.

Have you tried other customizations on your WooCommerce store? Share your experiences in the comments below, and let’s learn together! If you found this guide helpful, consider checking out our other articles on WordPress and WooCommerce enhancements.