Nicola Mustone

Support Lead @ Automattic


Leadership, web, programming. Short essays and hands-on guides, focused on results, not hype.


Essays

Reflections, lessons, and guides on leadership, the web, and programming.

  • Should we trust our instincts and go for the most visually appealing options? It’s tempting to judge solely based on a sleek design and an enticing feature list.

    As a seasoned WordPress and WooCommerce professional, I understand the importance of making smart WordPress choices, especially at the crossroads of selecting plugins and themes.

    In this article, I delve into why combining instincts with a more analytical approach is crucial for smart WordPress choices, whether for your blog or business.

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  • Navigating the world of email newsletters for my WordPress blog, I recently made a significant shift: choosing Jetpack Newsletter over MailChimp. This decision came after realizing the need for a more integrated, straightforward approach to managing my email communications.

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  • In the intricate world of e-commerce, product identification is a crucial aspect of ensuring that your items are easily discoverable and comparable across the vast online marketplace.

    For many WooCommerce store owners, providing a Global Trade Item Number (GTIN) is an essential part of this process, particularly when integrating with Google Merchant.

    However, not every product comes with or requires a GTIN. For those unique cases, there’s a streamlined solution that can help maintain compliance without unnecessary complications.

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  • In WooCommerce, the admin order page is your command center. It’s where you glean insights at a glance and manage the heart of your e-commerce operations.

    But could it offer more? What if you could augment it with additional product details and direct links to the products themselves?

    In this article, I’ll walk you through a WooCommerce snippet that does precisely that, adding a layer of convenience and efficiency to your workflow.

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  • WooCommerce provides immense flexibility for personalization. One common customization is how to change the Add to Cart text to make it resonate more with their brand or target audience.

    If you’ve ever wondered how to modify this text everywhere in your store, you’re in the right place. A small change like this can improve the shopping experience for the customer and increase sales.

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